It is important to realise that a PR crisis will threaten your brand reputation and it can (and does) happen to anyone. Our experts at Sycamore are CIPR qualified and able to offer an instant response in this arena. We can give you the best ways to acknowledge the issue, and then respond sincerely.
It's a good idea for businesses to have PR crisis spokespeople and a plan in place, considering how swiftly bad news can travel these days via social media. You may remember how Taco Bell, the US fast food outlet, underestimated the power of social media when a video was posted of an employee threatening to call the police as a deaf man tried to order food at a drive-thru. The video and its shares received nearly 2M views and a whole lot of negativity towards the brand.
At a time of controversy, you have to ensure that the right people are speaking on behalf of your company. Reacting fast and speaking with one voice is of paramount importance. Sycamore can help you to prepare your in-house professionals and offer expertise from a journalistic perspective.
Call our rapid response number for a discreet conversation, phone or face to face.
We’ll provide 24-7 support until the crisis is resolved. Alternatively, get in touch today to put a contingency plan in place.
